SKILLUP to Digital Marketing

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Maximising marketing

Course Information

Learn how to plan and execute a successful marketing campaign with this
course. Over six weeks you will learn about marketing platforms and how to use
digital marketing tools to achieve your goal – whether it be promoting a product
or raising awareness.


During the course you will plan and manage a marketing campaign and research
digital platforms, such as television, social media and websites. You will work
to a design brief and make suggested improvements for future practice.

Gallery

Who is this course for?

Ideal for anyone working in digital marketing or looking to enter the industry, this course will give you practical experience of planning and managing marketing campaigns.

Units / Modules

Level 2 Award in Digital Marketing

Benefits / Skills

This course provides an overview of digital marketing and on completion, you will understand a range of marketing tools such as pay-per-click, video, infographics and social media. You will gain knowledge of areas key to running successful campaigns, as well as learning how to analyse the success of those campaigns. Strategies covered include search engine optimisation, display, email, social and customer acquisition. You will finish the course confident in digital marketing.

Assessment Types

You will present a portfolio of evidence comprising video evidence and take part in guided discussions.

Career Progression

Following completion of this course, further study could include Level 3 Social media and E-Commerce or an apprenticeship in digital marketing.

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Course Details

Duration

6 Weeks

Study Type

Part time

Course Code

78065-01

Course Facts

Facilities

You will learn online in the comfort of your home

Labour Market

82% of companies actively use content marketing. 75% of marketers said that search engine optimisation was the most efficient content marketing tactic implemented by their team in 2020. This is up from 67% in 2019. (SEMRush, 2021)

Attendance

"Great tutor, course, and now I know where I want to progress to" - James Taylor

School of Digital & IT
Leeds City College
Did You Know?
Did you know we have 541,720,573 resources at Leeds City College?

Did you know we have 541,720,573 resources at Leeds City College?

The resources include books, journals, e-books, videos, encyclopedias and more. These resources are the combined total number of resources at Joseph Priestley Centre, Beeston, Rothwell Centre, The Annexe, Printworks Campus and Park Lane Campus. We also have 12,277 e-books across Leeds City College libraries and more than 500,000 videos!

Leeds City College